Communications &
Creative for Causes
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World Bank Group

Complex evidence.
Human stakes.

World Bank teams had important research to share and needed people to understand why it mattered. Across dozens of presentations, we helped turn complex findings into clear stories through design and copywriting. We kept the evidence intact and the people behind it in view, giving presenters materials built around their message and the audiences they needed to reach.

Our role
Visual design & data visualization
Copywriting
Scope
Dozens of presentations
Across departments and regions
What Lies Beneath: Water Pollution and the Path to Development, using an iceberg to introduce the subject.

People behind the numbers

Historical male and female employment trends in India alongside a photograph of a woman and child.
Employment trends paired with a human context, from the India country diagnostic materials.
A child-health comparison chart alongside a black-and-white photograph of a child eating.
A chart and image bring the development question into the same frame.

Making the evidence clear

Elephant icons and an economic chart illustrate the trade-off between road construction and wildlife protection.
The World Bank's conservation analysis, expressed through a chart and an illustrated comparison.

Additional examples

An India map, a comparison from the original water pollution research, and a photograph of a child.
A research comparison given a clear visual hierarchy within the original water pollution materials.
Environmental Kuznets Curve diagram over an underwater image of a plastic bag.
A conceptual diagram within the World Bank's discussion of pollution and economic growth.
A mosaic of portraits frames a question about human capital and service quality in India.
A human frame for a discussion of service delivery and quality.
Black-and-white lion portrait beside research questions about wildlife loss, economic impact, and conservation trade-offs.
The questions behind the research, brought into focus through a simple visual composition.

Make your complex work
clear to the people it matters to.

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